NO TEXTILEGO TO WASTE
The repair challenge is real and it goes far beyond a broken button or torn seam. Right now, across the fashion lifecycle — a mix of lack of access to proper tools, unclear guidance, and limited professional support means that most people simply give up. The answer? A personalized repair system that helps people easily assess, plan, and execute garment repairs while connecting to professional networks when needed.
MAKE REPAIR COOL AGAIN
WHY?
The problem is not that repair is impossible, but that there is no accessible system that enables users either to repair their clothes themselves with the right knowledge and tools, or to easily connect with professional repair services.
In Turkey, the repair culture is particularly strong among individuals over the age of 35-54%. They consider clothing repair as a 'routine household skill.'
Particularly interesting is that, for the Older and Generation X cohorts, the knowledge was passed down from family. But for Millennials, they've sought out learning themselves through DIY and creative channels.
1960–1980 cohorts widely learned sewing/repair from parents; for those born after 1995, the rate is just %18.
Social Sciences Istanbul 2001 Faculty Study, 2022
Late generations are losing an important legacy. There's an increasing barrier because not having a guide in the craft. This is reflected in consumer research as well, clearly indicating a gap.
KEEP IT FIX IT LOVE IT !
Product Opportunity Gap
%67 of users keep damaged clothing due to the unpredictability of the repair/recycling process.
Internal UX Research Persona Study, 2024
Do you have any damaged clothes that you want to throw away?
If yes, what's stopping you from getting these clothes repaired?
I don't want to throw away the garments
I don't feel attractive in my clothes anymore
I want to repair but I don't know sewing
“There is a lack of a personalized and sustainable repair system that adapts to different damage types, fabric structures, and user profiles, and bridges self-repair with a collaborative professional repair network.”
Repairing my clothes is important to me. If I knew how to repair them, I would definitely repair more.
HOW ?
The Personal Repair Assistant is an AI-supported digital tool that guides users in garment repair. Analyzing the type of damage, fabric, and user level, it offers customized repair suggestions step by step.
COLLABORATION WITH PROS
The Collaboration-Based Repair Network is a system structure that becomes active in complex and expertise-required cases, bringing the user together with local tailors, workshops, and partner actors to create a collective, professional, and safe repair process.
Biggest Motivation
Clothing Use, Repair Habits and Repair Experience Survey
200 Participants
What feature(s) do you think are absolutely essential for it to truly help you?
‘It would be great if it were a platform where everyone could share their projects, fostering open exchange of ideas. Or, a map section would be nice so that people nearby could see who has textile waste, yarn waste, etc. Or it would be good if I could indicate that I have leftover materials that might be suitable for your project, etc.’
Clothing Use, Repair Habits and Repair Experience Survey
200 Participants
Uzmanlarımız
Terzi Mert
Beşiktaş/İstanbul
Ayşe Usta
Kadıköy/İstanbul
Zeynep Atölye
Şişli/İstanbul
A KIT FOR SPECIFIC REPAIR
The Repair Kit is a scenario based repair tool that adapts to the product, fabric, type of damage, and user preferences. It works together with the Personal Repair Assistant and becomes active after the decision stage, offering a modular structure that recommends the right component for the right type of damage.
Biggest Motivation
Clothing Use, Repair Habits and Repair Experience Survey
200 Participants
What feature(s) do you think are absolutely essential for it to truly help you?
“Specifying the materials that should be used for different types of clothing, and explaining how the repair process is carried out step-by-step.”
Clothing Use, Repair Habits and Repair
Experience Survey 200 Participants
Timeline
Research Phase
User surveys, interviews, and market analysis
Design Phase
Prototyping and user testing
Development
Building the repair assistant platform
Launch
Beta release and community building
FAQ
It's an AI-supported digital tool that guides users through garment repair by analyzing damage type, fabric, and user skill level to offer customized step-by-step repair suggestions.
The Repair Kit is a scenario-based tool that adapts to your specific garment, fabric type, and damage. It recommends the right components and materials for each repair situation.
Yes! The Collaboration-Based Repair Network connects you with local tailors, workshops, and repair professionals for complex cases that require expertise.
We're currently in the development phase. Initially, the service will launch in Istanbul and expand to other cities based on demand and partnerships.